Careers

Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

We have an excellent opportunity for an entry-level individual to join our team in the position of Account Coordinator.  Working with our South Central Region office, this person will be responsible for assisting in the daily management of the office and providing broad support across all facets of the business.

Responsibilities:

• Assigned regional and Local Marketing Association (LMA) duties, varies weekly
• Client and competitor data “pulls” and data manipulation
• Secure client approval of media and production EAs (estimates)
• Maintain central filing system for GM incentive programs, sales, media schedules, commercials, catalogs, product information, EAs, etc.
• Ongoing exposure to plan development (eventual input to planning process)
• Heavy tracking of internal reports and metrics
• Maintain office calendar and arrange meetings
• Maintain office supplies
• Trained as a backfill to the Account Executive position, for needed support and individual’s future growth
• Learn as much as you can about our client’s business!

To apply, please submit your resume and cover letter, with your salary requirements. 

Thank you for your interest in Martin Retail Group!

Education:

• 4-year degree in related field

Experience:

• 0-1 years of agency, marketing or related business experience. A previous related internship and/or temp assignment will be helpful. Media and/or traffic exposure a plus.

Required Skills:

• Excellent computer and communication skills.  Candidates MUST have proficiency in Excel, Word and PowerPoint.

Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

Manage a team of Planners whose responsibility is to develop effective brand specific media plans for clients.  Work closely with client/management/other media teams to deliver results for retail clients.  Collaborate with colleagues to deliver the best results for our clients. 

General job duties include:

• Manage, train, and help grow and develop a team of Media Planners and Assistants. 
• Oversee and assist with the development of integrated media plans for our Tier 2 automotive clients
• Supervise your team as they facilitate the presentation and execution of media plans and manage revisions
• Participate in ensuring media plan aligns with national/regional agency
• Analyze media alternatives and make recommendations based on current strategic direction and provide guidance to Planners in this area, as well
• Provide agency point of view on new media opportunities, as needed
• Support your team working with our Account Executives in the field to determine specific market priorities and to determine a workable budget for quarterly/annual planning.
• Oversee the team and assist with establishing prototype Planning decks outlining media usage/opportunities by vehicle intenders. 
• Work with your team and assist with developing Planning “blocks” based on varying effective reach levels primarily for Spot television, but also can be needed for other media.  Blocks are developed by DMA using Strata.
• Manage flowchart development, timeliness and accuracy across team.  Media Tools is MRG’s flowchart software.
• Work with Buying Supervisors to insure buys deliver to plan.  Troubleshoot where needed
• Maintain strong work ethic of team.
• Assist department manager with special projects

To apply, please submit your resume and cover letter, with your salary requirements. 

Thank you for your interest in Martin Retail Group!

• 8-10 years’ experience in Media Planning. 
• Retail planning experience preferred.
• Experience using systems such as Strata and Media Tools
• Excellent working knowledge of media math basics, concepts and planning software
• Outstanding written/verbal communication and organizational skills
• Skilled in the use of Excel and PowerPoint and ability to make persuasive and professional presentations
• Ability to deliver quality work in a short turnaround time and encourage and motivate team to do the same

Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

This position will support the management of in-house digital media to effectively and efficiently run campaigns. Utilizing research tools to gather data, developing reports, and collaborating among the team to offer appropriate support for assignments. The Activation Assistant will also be trained to be a field team resource for communication of campaign effectiveness and all other related media discussions.

We are one of the nation's largest automotive advertising agencies and pride ourselves in providing the best retail automotive marketing solutions to our clients.

JOB RESPONSIBILITIES
•Support the Programmatic Trading for a specific region
•Review and document buy orders received from the Media Team.
•Collaboration with various internal and external teams to verify timely creative swaps
•Communicate Insertion Order revision needs to the Media Team
•Monitor campaign performance per associated KPI’s and manage daily spend, budgets, targeting and optimizations of media running through DSPs
•Identify and communicate pacing issues for campaigns across all tactics
•Continue strengthening education of DSPs and tactics available for LMAs
•Assemble reports and presentations

To apply, please submit your resume and cover letter, with your salary requirements.
Thank you for your interest in Martin Retail Group!

•Four-year degree in the area of Advertising, Marketing, Media or a similar discipline
•Ability to deliver quality work in a short turnaround time
•Outstanding organizational and problem-solving skills
•Proficiency in Excel, Word, and PowerPoint
     •Familiarity with filters and formulas such as VLOOKUP is plus.
•Ability to work in a fast-paced environment in which to thrive
•Success with prioritizing tasks and meeting deadlines
•Strong communication skills and desire to work in a team atmosphere
•Familiarity with digital advertising and its KPIs

Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

Summary:

We are currently seeking an experienced and talented Digital Traffic Assistant to join our close-knit team.  This position is responsible for pulling and managing daily reports, tracking campaign details and processing campaign ad tags. The Digital Traffic Assistant is also responsible for helping to address ad tag questions for new campaigns along with troubleshooting issues working closely with field teams, digital buyers, and Display/Video Production feed managers.

We are one of the nation's largest automotive advertising agencies and pride ourselves in providing the best retail automotive marketing solutions to our clients.

JOB RESPONSIBILITIES

• Pull and manage daily reports
• Track and process campaign ad tags
• Work alongside offshore team to process requests for your assigned region(s)
• Send ad tags to vendors and troubleshoot issues
• Communicate and find solutions with digital buyers when errors occur

• Communicate with field teams regarding campaign details, such as landing page URL’s, creatives, and tag rotations
• Assist Display/Video Production feed managers
• Coordinate with video production during vendor onboarding
• Send off site profiles to be created in ad server for new vendors

To apply, please submit your resume and cover letter, with your salary requirements. 

Thank you for your interest in Martin Retail Group!

EXPERIENCE, KNOWLEDGE AND SKILLS

• Four-year degree in the area of Advertising, Marketing, Data Science or a similar discipline
• Proficiency in Microsoft Suite, especially Excel
• Working knowledge of Google Campaign Manager or Flashtalking as servers is a plus
• Ability to deliver quality work in a short turnaround time
• Outstanding organizational and communication skills among multiple contacts and departments
• Great work ethic, attention to detail and proactive problem solving
• Ability to adapt to process updates
• Team-orientation
• Self-starter that can work independently but know when to seek help

Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

Summary:
Negotiate, purchase and monitor advertising space and airtime on behalf of clients. The objective is to reach the highest number of people in the target audience at the lowest possible costs for our clients while operating within company and industry standards of practice.  Complete all market buys from beginning to end achieving the best outcomes for our clients, developing and maintaining professional relationships with media vendors, and providing our internal customers and service providers with what is needed on a timely basis. Provide guidance and coaching to less senior Buyers and Media Assistants. 

Responsibilities:

• Estimate, negotiate, and purchase all media including spot TV, radio, print, outdoor, and digital taking into consideration market conditions, historical pricing, and other such factors
• Coordinate with Traffic to ensure that all confirmed buys are uploaded in a timely manner
• Work through makegoods on timely basis
• Adhere to posting and other such requirements according to department standards
• Provide assistance to Media Billing Client Business Manager to reconcile invoice, solve missing invoice issues and similar tasks
• Provide direction to Media Assistants and assist with their development toward the Junior Buyer position

If you meet the above qualifications, we'd love to hear from you! 

To apply, please submit your resume and cover letter, with your salary requirements. 

Thank you for your interest in Martin Retail Group!
 

Experience:

7+ years’ experience in a media buying role (for example, Media Assistant, Junior Buyer, Buyer) in a retail marketing firm; highly prefer experience in an agency that is audited for results.

 Required Skills: 

• Experience evaluating and purchasing local broadcast schedules
• Excellent negotiating skills and organization skills
• Experience working with media buying and research software such as Nielsen, Scarborough, Prime Lingo, AdViews, SQAD, and SRDS
• Strong written and verbal communication skills
• Ability to work under pressure
• Ability to analyze, interpret and apply research data
• Self-motivated and self-directed
• Good interpersonal skills to develop and maintain relationships with vendors and teammates

Martin Retail Group isn't your typical "ad agency." We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

We have an excellent opportunity for an entry-level individual to join our Account Services team in the position of Account Coordinator. The individual will assist with the coordination, executive and communication of advertising activities for the Western Region and Buick-GMC Local Marketing Associations (LMAs).

Responsibilities:

• Support an Account Supervisor in managing multiple LMA groups
• Maintain contact with and obtain input from Account Supervisors for implementation of advertising programs (including model selections, incentive selections, creative rotations, etc)
• Communicate regularly with Regional Account Director and Account Supervisors within the market to obtain both direction and offer strategic insight
• Manage and distribute regular Regional Reporting, including weekly inventory reports and sales reporting for internal team and client team
• Track Regional incentive changes and LMA specific incentives
• Manage regional calendars and meeting dates, as well as reporting needs for said meetings
• Maintain communication with necessary vendors and handle their questions and needs accordingly
• Communicate with Digital and Account Service Teams for media trafficking management
• Attending status meetings and producing status reports
• Assisting with special projects as needed

Qualifications

Education:

4-year college degree in marketing, advertising, management or related field

Skills and Experience:

• Strong communication skills, verbal and written, and presentation skills
• Detail-oriented, strong organization skills are a MUST in this role
• Analytical ability
• Proficiency with Microsoft Office, specifically Excel and Power Point
• Client-focused with a strong sense of urgency
• Good interpersonal skills; must have the ability to work independently as well as part of a team
• Self-starter, takes initiative and is comfortable leading a project from start to finish

Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, and Chevrolet. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

Under the supervision of a Media Buyer, negotiate, purchase and monitor advertising space and airtime on behalf of clients. The objective is to reach the highest number of people in the target audience at the lowest possible costs or value for our clients while operating within company and industry standards of practice. Complete all market buys from beginning to end achieving the best outcomes for our clients, developing and maintaining professional relationships with media vendors, and providing our internal customers and service providers with what is needed on a timely basis. Provide guidance and coaching to Media Assistants. 

Responsibilities:

• Estimate, negotiate and purchase all media including spot TV, radio, print, outdoor, and digital taking into consideration market conditions, historical pricing, and other such factors. Market list would consist primarily of small markets. Junior Buyer works closely with a Senior Buyer or Supervisor
• Coordinate with Traffic to ensure that all confirmed buys are uploaded in a timely manner
• Research, evaluate and negotiate Makegoods on timely basis
• Ensure all buys are posted on Media systems by quarterly deadlines.  Ensure under delivery is recovered within nine months of the buy by working with stations. Junior Buyer works closely with Senior Buyer or Supervisor
• Reconcile monthly invoicing for all clients.  Ensure schedules ran as ordered, secure credits where necessary, reschedule any lost inventory
• Provide direction to Media Assistants and assist with their development toward the Junior Buyer position

To apply, please submit your resume and cover letter, with your salary requirements. 

Thank you for your interest in Martin Retail Group!

Qualifications:

• One to three years' experience in a media planning/buying role (for example, Media Assistant) in a retail marketing firm
• Experience evaluating and purchasing local broadcast schedules
• Excellent negotiating skills or basic abilities to be trained to develop this skill
• Strong written and verbal communication skills
• Strong organization skills
• Ability to work under pressure
• Ability to analyze, interpret and apply research data
• Self-motivated and self-directed
• Good interpersonal skills to develop and maintain relationships with vendors and teammates
• Experience working with media buying and research software such as Nielsen, Scarborough, Prime Lingo, AdViews, SQAD, and SRDS.
• Intermediate-level proficiency in Microsoft Office in Excel and PowerPoint

Preferred Skills

Exposure to media buying in the automotive industry or exposure to media buying in a franchisee-type industry.