Careers

Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

Summary:

We are currently seeking an experienced and talented Digital Traffic Assistant to join our close-knit team.  This position is responsible for pulling and managing daily reports, tracking campaign details and processing campaign ad tags. The Digital Traffic Assistant is also responsible for helping to address ad tag questions for new campaigns along with troubleshooting issues working closely with field teams, digital buyers, and Display/Video Production feed managers.

We are one of the nation's largest automotive advertising agencies and pride ourselves in providing the best retail automotive marketing solutions to our clients.

JOB RESPONSIBILITIES

• Pull and manage daily reports
• Track and process campaign ad tags
• Work alongside offshore team to process requests for your assigned region(s)
• Send ad tags to vendors and troubleshoot issues
• Communicate and find solutions with digital buyers when errors occur

• Communicate with field teams regarding campaign details, such as landing page URL’s, creatives, and tag rotations
• Assist Display/Video Production feed managers
• Coordinate with video production during vendor onboarding
• Send off site profiles to be created in ad server for new vendors

To apply, please submit your resume and cover letter, with your salary requirements. 

Thank you for your interest in Martin Retail Group!

EXPERIENCE, KNOWLEDGE AND SKILLS

• Four-year degree in the area of Advertising, Marketing, Data Science or a similar discipline
• Proficiency in Microsoft Suite, especially Excel
• Working knowledge of Google Campaign Manager or Flashtalking as servers is a plus
• Ability to deliver quality work in a short turnaround time
• Outstanding organizational and communication skills among multiple contacts and departments
• Great work ethic, attention to detail and proactive problem solving
• Ability to adapt to process updates
• Team-orientation
• Self-starter that can work independently but know when to seek help

Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

Summary:
Negotiate, purchase and monitor advertising space and airtime on behalf of clients. The objective is to reach the highest number of people in the target audience at the lowest possible costs for our clients while operating within company and industry standards of practice.  Complete all market buys from beginning to end achieving the best outcomes for our clients, developing and maintaining professional relationships with media vendors, and providing our internal customers and service providers with what is needed on a timely basis. Provide guidance and coaching to less senior Buyers and Media Assistants. 

Responsibilities:

• Estimate, negotiate, and purchase all media including spot TV, radio, print, outdoor, and digital taking into consideration market conditions, historical pricing, and other such factors
• Coordinate with Traffic to ensure that all confirmed buys are uploaded in a timely manner
• Work through makegoods on timely basis
• Adhere to posting and other such requirements according to department standards
• Provide assistance to Media Billing Client Business Manager to reconcile invoice, solve missing invoice issues and similar tasks
• Provide direction to Media Assistants and assist with their development toward the Junior Buyer position

If you meet the above qualifications, we'd love to hear from you! 

To apply, please submit your resume and cover letter, with your salary requirements. 

Thank you for your interest in Martin Retail Group!
 

Experience:

7+ years’ experience in a media buying role (for example, Media Assistant, Junior Buyer, Buyer) in a retail marketing firm; highly prefer experience in an agency that is audited for results.

 Required Skills: 

• Experience evaluating and purchasing local broadcast schedules
• Excellent negotiating skills and organization skills
• Experience working with media buying and research software such as Nielsen, Scarborough, Prime Lingo, AdViews, SQAD, and SRDS
• Strong written and verbal communication skills
• Ability to work under pressure
• Ability to analyze, interpret and apply research data
• Self-motivated and self-directed
• Good interpersonal skills to develop and maintain relationships with vendors and teammates

Martin Retail Group isn't your typical "ad agency." We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

We have an excellent opportunity for an entry-level individual to join our Account Services team in the position of Account Coordinator. The individual will assist with the coordination, executive and communication of advertising activities for the Western Region and Buick-GMC Local Marketing Associations (LMAs).

Responsibilities:

• Support an Account Supervisor in managing multiple LMA groups
• Maintain contact with and obtain input from Account Supervisors for implementation of advertising programs (including model selections, incentive selections, creative rotations, etc)
• Communicate regularly with Regional Account Director and Account Supervisors within the market to obtain both direction and offer strategic insight
• Manage and distribute regular Regional Reporting, including weekly inventory reports and sales reporting for internal team and client team
• Track Regional incentive changes and LMA specific incentives
• Manage regional calendars and meeting dates, as well as reporting needs for said meetings
• Maintain communication with necessary vendors and handle their questions and needs accordingly
• Communicate with Digital and Account Service Teams for media trafficking management
• Attending status meetings and producing status reports
• Assisting with special projects as needed

Qualifications

Education:

4-year college degree in marketing, advertising, management or related field

Skills and Experience:

• Strong communication skills, verbal and written, and presentation skills
• Detail-oriented, strong organization skills are a MUST in this role
• Analytical ability
• Proficiency with Microsoft Office, specifically Excel and Power Point
• Client-focused with a strong sense of urgency
• Good interpersonal skills; must have the ability to work independently as well as part of a team
• Self-starter, takes initiative and is comfortable leading a project from start to finish

Martin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

We are currently seeking an experienced and talented Digital Activation Strategist to join our close-knit programmatic team.  The position will manage digital media buys for our premier automotive clients. 

This position will be responsible for the management and strategy of in-house digital media to run campaigns effectively and efficiently. The Digital Activation Strategist will participate in planning process and selection of digital media tactics and must have a well-rounded digital marketing background. You will be a field team and client resource for communication of campaign effectiveness and all other related media discussions.

We are one of the nation's largest automotive advertising agencies and pride ourselves in providing the best retail automotive marketing solutions to our clients.

JOB RESPONSIBILITIES

• Monitor campaign performance per associated KPI’s and manage daily spend, budgets, targeting, and optimizations of media running through DSPs
• Review and document orders received from Media Team and coordinate with ad ops on ad trafficking in Campaign Manager
• Ensure all campaigns elements have been provided to Trading Team and will launch as expected
• Collaboration with various internal and external teams to verify timely creative swaps
• Ability to analyze and interpret large data sets leveraging excel to improve campaign strategy
• Analyze campaign performance and provide insight into campaign strategy across multiple tactics
• Contribute to Media Planning Team as requested for markets in assigned region and assist in building and improving the programmatic offering

• Resolve missing or discrepant invoice issues with internal and external contacts
• Work closely with Trading Team to determine when new IOs are needed or when new tactics need to be added
• Provide direction to Activation Assistants / Junior Activation Strategists

To apply, please submit your resume and cover letter, with your salary requirements. 

Thank you for your interest in Martin Retail Group!

EXPERIENCE, KNOWLEDGE AND SKILLS

• Four-year degree in the area of Advertising, Marketing, Media or a similar discipline
• Minimum of 2-3 years’ experience in programmatic buying, media planning / buying or other relevant experience
• Ability to deliver quality work in a short turnaround time
• Outstanding organizational and problem-solving skills
• Proficiency in Excel, Word, and PowerPoint
  • Familiarity with filters and formulas such as VLOOKUP is plus.
• Ability to work in a fast-paced environment in which to thrive
• Success with prioritizing tasks and meeting deadlines
• Strong communication skills and desire to work in a team atmosphere
• Familiarity with digital advertising and its KPIs

Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

Responsibilities:

• Develop integrated media plans for our Tier 2 automotive clients
• Facilitate the presentation and execution of media plans and manage revisions
• Ensure media plan aligns with national/regional agency
• Analyze media alternatives and make recommendations based on current strategic direction
• Provide agency point of view on new media opportunities
• Work closely with planning supervisor and account manager
• Assist in training/mentoring of assistants and planners
• Assist planning supervisor on department wide projects

To apply, please submit your resume and cover letter, with your salary requirements. 

Thank you for your interest in Martin Retail Group!

Experience:

7 years relevant experience

Required Skills: 

• Experience with media math basics, concepts and planning software
• Outstanding written/verbal communication and organizational skills
• Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency
• Skilled in the use of Excel and PowerPoint
• Ability to make presentations or interested in learning and honing these skills     

Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, and Chevrolet. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

Under the supervision of a Media Buyer, negotiate, purchase and monitor advertising space and airtime on behalf of clients. The objective is to reach the highest number of people in the target audience at the lowest possible costs or value for our clients while operating within company and industry standards of practice. Complete all market buys from beginning to end achieving the best outcomes for our clients, developing and maintaining professional relationships with media vendors, and providing our internal customers and service providers with what is needed on a timely basis. Provide guidance and coaching to Media Assistants. 

Responsibilities:

• Estimate, negotiate and purchase all media including spot TV, radio, print, outdoor, and digital taking into consideration market conditions, historical pricing, and other such factors. Market list would consist primarily of small markets. Junior Buyer works closely with a Senior Buyer or Supervisor
• Coordinate with Traffic to ensure that all confirmed buys are uploaded in a timely manner
• Research, evaluate and negotiate Makegoods on timely basis
• Ensure all buys are posted on Media systems by quarterly deadlines.  Ensure under delivery is recovered within nine months of the buy by working with stations. Junior Buyer works closely with Senior Buyer or Supervisor
• Reconcile monthly invoicing for all clients.  Ensure schedules ran as ordered, secure credits where necessary, reschedule any lost inventory
• Provide direction to Media Assistants and assist with their development toward the Junior Buyer position

To apply, please submit your resume and cover letter, with your salary requirements. 

Thank you for your interest in Martin Retail Group!

Qualifications:

• One to three years' experience in a media planning/buying role (for example, Media Assistant) in a retail marketing firm
• Experience evaluating and purchasing local broadcast schedules
• Excellent negotiating skills or basic abilities to be trained to develop this skill
• Strong written and verbal communication skills
• Strong organization skills
• Ability to work under pressure
• Ability to analyze, interpret and apply research data
• Self-motivated and self-directed
• Good interpersonal skills to develop and maintain relationships with vendors and teammates
• Experience working with media buying and research software such as Nielsen, Scarborough, Prime Lingo, AdViews, SQAD, and SRDS.
• Intermediate-level proficiency in Microsoft Office in Excel and PowerPoint

Preferred Skills

Exposure to media buying in the automotive industry or exposure to media buying in a franchisee-type industry.

Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, and Chevrolet. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

Provides support to a team of Media Planners across all aspects of the group's functions. Will utilize research tools to gather data to develop media recommendations and presentations, collaborate among the team to offer appropriate support for planning assignments and special projects, and assist in the maintenance of media plans and reports.

Responsibilities:

• Access syndicated research tools such as Scarborough, Nielsen, and SQAD to pull demographic data and consumer profiles to help identify specific media vehicles and strategies to best reach a target audience
• Assist in maintaining flowcharts/plans
• Assist in maintaining budget updates and spreadsheets
• Prepare Excel reports and assist with analyzing media planning data
• Work closely with Planners to help prepare/edit PowerPoint presentations and other details presented to field clients      

To apply, please submit your resume and cover letter, with your salary requirements. 

Thank you for your interest in Martin Retail Group!

Qualifications:

• Four-year degree in the area of Advertising, Marketing or a similar discipline
• A minimum of one college course during which media planning was a topic studied
• Completion of a project that centered around and/or included media planning as part of the assignment
• Excellent working knowledge of Excel, Word and PowerPoint
• Solid math skills
• Outstanding written and verbal communication skills
• Participation in an internship that included work in the media planning area is preferred

Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, and Chevrolet. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

We are currently seeking an enthusiastic Social Trading Coordinator to join our close-knit team.  The position will manage paid social media buys for our premier automotive clients and collaborate the Martin Retail field organization across the U.S.

We are one of the nation's largest automotive advertising agencies and pride ourselves in providing the best retail automotive marketing solutions to our clients.

JOB RESPONSIBILITIES

• Enter paid social buys into various social platforms natively and via bulk uploading: Facebook, Twitter, Pinterest, LinkedIn, etc.
• Ensure creative direction received is running in each market and launched according to order received in a timely manner
• Review and sign orders received
• Document order confirmations
• Document upcoming revisions needed from Digital Buying Team
• Provide social platform recommendations for markets within a region
• Assist with analysis on social performance and provide insight into campaign performance

To apply, please submit your resume and cover letter, with your salary requirements. 

Thank you for your interest in Martin Retail Group!

EXPERIENCE, KNOWLEDGE AND SKILLS

• Four-year degree in the area of Advertising, Marketing or a similar discipline
• Minimum of 1+ years’ experience as a Social or Programmatic Trader or relevant position
• Be enthusiastic about social media marketing and paid social execution
• Knowledgeable and curious about the latest social media news, platforms, trends, and tools
• Ability to deliver quality work in a short turnaround time
• Outstanding organizational and problem-solving skills
• Proficiency in Excel, Word, and PowerPoint
  • Familiarity with filters and formulas such as VLOOKUP is plus.
• Ability to work in a fast-paced environment in which to thrive
• Success with prioritizing tasks and meeting deadlines
• Strong communication skills and desire to work in a team atmosphere
• Familiarity with digital advertising and its KPIs